As you are aware that certification in Digital marketing is essential for your career growth and that is the reason we came up with this interactive online live training program known as Post Graduation Diploma In Digital Marketing (PGDIDM). This PGDIDM training program is a university-certified program that is designed in such a way that it covers all the Digital Marketing Topics that are required in the current market.In this PGDIDM Training program, our aim is to deliver each and every topic in Digital Marketing from basics to advance level as the curriculum is developed by professionals from the industry Please find below the complete details of the PGDIDM Program curriculum.There are 60+ Advanced modules to be delivered in this Post Graduation Diploma In Digital Marketing Program a total of 500+ hours of live training will be there to complete this program, our training sessions will be live interactive and we conduct multiple online classes each week along with live practical sessions for you to understand each concept clearly . Digital Marketing is an island itself and there are a lot of different topics to learn in this Post Graduation Diploma in Digital Marketing Course we cover more than 60+ Modules in and advanced level of training. The syllabus and curriculum of PGDIDIM Is the most updated one with all the latest techniques & trends which are there in the market we keep updating or training content at regular intervals so that our participants can get to learn the most updated topics. Our Post Graduation Diploma In Digital Marketing training program which is popularly known in the market as PGDIDIM, number of modules in this Digital Marketing course will typically be delivered in one week in an interactive live online format for you to learn all the above modules we recommend Doing a Digital Marketing Course with proper guidance and support is the best way to get trained in the Digital Marketing space.
PG DIPLOMA IN DIGITAL MARKETING
Live Online Interactive Digital Marketing Training Course
WHY JOIN PGDIDIM PROGRAM?
Nowadays Digital Marketing is a must skill for every working professional especially in departments such as Marketing, Public Relations, Branding, and HR. Through this PG Diploma In Digital Marketing Training program we are committed to make you industry ready, Digital Marketing Seekho has trained more than 20,000+ students, Housewives, entrepreneurs & other professionals since 2017 and that is the reason people trust our Digital Marketing Training Programs
PGDIDM CURRICULUM DETAILS
This PGDIDM course is delivered in such a manner that it covers all the important topics that are currently there in the Digital Marketing Space.we cover the listed topics from basic level to the advanced level with 100% live practicals & case studies
BASIC MODULES
What is Marketing?
- Types of Marketing
- 7P’s Of Marketing
- Traditional Marketing
- Digital Marketing
- Different Marketing Channels
- Marketing Case Study
- What is domain?
- How to do a domain research?
- How to buy your domain?
- What is Web hosting ?
- What are the different kind of webhosting ?
- How to choose a hosting provider
- How to purchase your hosting
- How to host your Website
- Hosting Control panel
- What is Content Management System?
- How to Setup WordPress?
- What is Wireframing?
- Theme Setup
- How to design Website ?
- Premium Freebies worth 20k
What is E-Mail Marketing
E-Mail Marketing Account Setup
E-Mail Draft & creation
E-Mail Marketing Tools
E-Mail Marketing Automation
What is Affiliate Marketing
Why Affiliate Marketing
Affiliate Marketing Account Setup
Affiliate Marketing Techniques
Affiliate Marketing Tools
LinkedIn Marketing
- LinkedIn for Personal Branding
- Brand Marketing on LInkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads & Optimisation
Twitter Marketing
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Marketing Tools –
- Crowdfire,
- Tweriod,
- Hashtagify,
- Ritetag,
- TweetReach & TweetArchivist
Snapchat Marketing
- Snap Chat Account Setup
- How to get more followers
- Snapchat for business
- Snapchat Ads
- Driving Engagement
- Analytics & Measurement
Pinterest Marketing & Creative Marketing
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
Social Media Marketing Tools
- Hootsuite
- Buffer
- TweetDeck
- Sprout Social
Crafting a Successful Social Media Strategy
- 10-step framework to crafting a successful Social Media strategy
- Building Content That is Inherently Shareable
- How to Create Content for multiple platforms.
- Generating content ideas
- Create. A calendar
- Effective Content Distribution
- Evaluating Success
ADVANCED MODULES
What is Content Writing?
- Types Of content
- Content writing ideas
- content creation
- what type of content is in trend
- content creation Case Study
What is Content Marketing?
- how to effectively market your content
- Content marketing ideas
- content marketing Case Study
- What is inbound marketing?
- How to do inbound marketing?
- setup inbound marketing using hub spot
- What analytics?
- Google Analytics 4?
- how to setup analytics account?
- funnel marketing using analytics
- conversion optimisation using analytics ?
How do Search Engines work?
- Search Engines algorithms
- Different search engines
- Indexing & Crawling
- Optimizing Crawl Budget
SEO Introduction
- Anatomy of a Search Engines Results Page (SERP)
- What is On-page SEO (Content, Architecture, HTML)?
- What is Off-page SEO/Link Building (Social, Content-based, PR)?
- What is Technical SEO?
Organic Search Results / Paid Search Results
- Anatomy of a Search Result (Search Snippet)
Keyword Research
- Finding Seed Keywords: how to create your keyword list
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
- Competitor analysis for keyword research
- Answer the Public Tool
On-page SEO
HTML Basics
- Web Page Basics: What is HTML, JavaScript,CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- Page redirection
- Broken links
Mobile SEO
- App Store Optimisation
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search
- Accelerated Mobile Pages (AMP)
Schema markup
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting Local Business
- How Schema shows up in SERPs
Off-page SEO
Link Building
- What is Link Building?
- Link Building Tactics & Techniques
- Manual Link Building Process
- Link Building Metrics
Social SEO
- Quora
- YouTube Video SEO
- Directory submission
Local SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places, Apple Maps
- Create Local Pages on your website
- Local Listings/Citations
- Local listings (Sulekha & Yellow Pages )
Backlink Audit using tool SEMrush
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights? Website Audit For SEO
- What are SEO Audits?
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, Backlink Audit,
- Check Google Search Console for any SEO issues
SEO Analysis with Google Analytics
- Setting up GA account
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
Yoast SEO PRO tool complete setup and practical with live content
SEO Resources, Careers in SEO
- Top Blogs to follow for SEO
- Free Learning Resources – Moz, Google Analytics
- A career in SEO
Google Display Network
- GDN Targeting Options
- Different Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing & Retargeting
- Advanced Display: RLSA, Dynamic Remarketing,
- Advanced Display: Smart Display Campaigns
Mobile Ad Campaigns
- How to create Universal App Campaigns?
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Mobile ad Optimization Strategies
Shopping Campaigns – Introduction
- What are Google Shopping Ads /Product Listing Ads?
- Where do they appear on Google?
- What Shoppers on the internet do?
- What retailers need? – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google Ads
- Track Performance and Optimize the Campaigns
YouTube Marketing – Introduction & Ad Formats
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
- YouTube Remarketing
Landing Page for Ad Campaign
- What is a Landing page
- Importance of A landing page
- How to create a landing page
- Lading page audit & Optimization
Facebook Marketing
Instagram marketing
WhatsApp Marketing
SPECIAL MODULES
How to setup your online store
Woocommere setup with live website
how to market your store online to get more sales
what is Data visualisation
covert normal data into actionable visuals
how data visualisation will affect your business
what is Data mining
How to do the data mining
how is it important for everyone to understand the data
What s Automation
How to setup automation
What all can we automate
live case study on marketing automation
what is podcast?
How to market your podcasts
how voice content is dominating
the future of content is podcast
how to convert your website to an android mobile app
GET FREE ACCESS TO PREMIUM TOOLS
A wide range of Digital Marketing tools that are frequently in use is covered in this PGDIDM course. Digital Marketing Seekho has partnered with the top companies to offer you an exclusive set of premium Digital Marketing tools worth 100K absolutely free . These tools can be used between a few weeks to a few months depending on the validity. You will also get a premium Graphic Bundle and more for free with this course by learning to use these tools will make you understand real-time challenges which you may face later in Digital Marketing. This is an additional benefit you are getting which puts us apart from other Digital Marketing Institutes.
HEAR IT FROM OUR PARTICIPANTS
GUARANTEED PLACEMENT SUPPORT & INTERVIEWS
We have a dedicated in-house placement cell, which works closely with all our participants for their placement requirements. Digital Marketing Seekho offers placement & Interview support to all eligible candidates on/after completion of the Post-Graduation Diploma in Digital Marketing Course. Take a look at our placement process.
PORTFOLIO CREATION
INTERVIEW LINE UP
INTERVIEW PREPARATION
JOINING FORMALITIES
If a candidate is unable to clear the interview with the first company, He/She will have to work along with our placements team on specific feedback collected from the previous interviews before we schedule the next round of interviews with other companies.
OUR COURSE PLACEMENT PARTNERS
STILL CONFUSED! NEED HELP ?
Thank you for checking out our PGDIDM course details we hope that you liked our training program if you still need any assistance in terms of choosing a course please submit your contact details below and our team will get in touch with you as the earliest