The start-up ecosystem is growing across the globe to help young entrepreneurs we designed a course that will help you build trustable online Brand, Digital Marketing & Entrepreneurship, This training program is a university-certified program covers all the topics needed for an Entrepreneur a total of 45+ Modules will be covered in a 350hours of live Interactive online sessions we keep updating or training content at regular intervals so that our participants can get to learn the most updated topics. if you have a business idea come to us we will help you to build your dream business
DIGITAL MARKETING & ENTREPRENEURSHIP
Live Online Interactive Digital Marketing Training Course
WHY DIGITAL MARKETING & ENTREPRENEURSHIP PROGRAM?
This training program is specially curated for startup owners or people who want to start a business our expert entrepreneurs will be there to guide you in each and every step to build your own empire
Business Promotion
Web Designer
50%
START ONLINE BSUINESS
Web Designer
43%
DIGITAL MARKETING & ENTREPRENEURSHIP CURRICULUM DETAILS
Digital Marketing & Entrepreneurship Training program we cover the listed modules in a systematic way
BASIC MODULES
MARKETING (3)
What is Marketing?
- Types of Marketing
- 7P’s Of Marketing
- Traditional Marketing
- Digital Marketing
- Different Marketing Channels
- Marketing Case Study
DOMAIN & HOSTING (3)
- What is domain?
- How to do a domain research?
- How to buy your domain?
- What is Web hosting ?
- What are the different kind of webhosting ?
- How to choose a hosting provider
- How to purchase your hosting
- How to host your Website
- Hosting Control panel
WORDPRESS (4)
- What is Content Management System?
- How to Setup WordPress?
- What is Wireframing?
- Theme Setup
- How to design Website ?
- Premium Freebies worth 20k
E-MAIL MARKETING(6)
What is E-Mail Marketing
E-Mail Marketing Account Setup
E-Mail Draft & creation
E-Mail Marketing Tools
E-Mail Marketing Automation
SOCIAL MEDIA MARKETING (5)
LinkedIn Marketing
- LinkedIn for Personal Branding
- Brand Marketing on LInkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads & Optimisation
Twitter Marketing
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Marketing Tools –
- Crowdfire,
- Tweriod,
- Hashtagify,
- Ritetag,
- TweetReach & TweetArchivist
Snapchat Marketing
- Snap Chat Account Setup
- How to get more followers
- Snapchat for business
- Snapchat Ads
- Driving Engagement
- Analytics & Measurement
Pinterest Marketing & Creative Marketing
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
Social Media Marketing Tools
- Hootsuite
- Buffer
- TweetDeck
- Sprout Social
Crafting a Successful Social Media Strategy
- 10-step framework to crafting a successful Social Media strategy
- Building Content That is Inherently Shareable
- How to Create Content for multiple platforms.
- Generating content ideas
- Create. A calendar
- Effective Content Distribution
- Evaluating Success
ADVANCED MODULES
CONTENT WRITING & MARKETING (2)
What is Content Writing?
- Types Of content
- Content writing ideas
- content creation
- what type of content is in trend
- content creation Case Study
What is Content Marketing?
- how to effectively market your content
- Content marketing ideas
- content marketing Case Study
WEB ANALYTICS (4)
- What analytics?
- Google Analytics 4?
- how to setup analytics account?
- funnel marketing using analytics
- conversion optimisation using analytics ?
SEARCH ENGINE OPTMIZATION(6)
How do Search Engines work?
- Search Engines algorithms
- Different search engines
- Indexing & Crawling
- Optimizing Crawl Budget
SEO Introduction
- Anatomy of a Search Engines Results Page (SERP)
- What is On-page SEO (Content, Architecture, HTML)?
- What is Off-page SEO/Link Building (Social, Content-based, PR)?
- What is Technical SEO?
Organic Search Results / Paid Search Results
- Anatomy of a Search Result (Search Snippet)
Keyword Research
- Finding Seed Keywords: how to create your keyword list
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
- Competitor analysis for keyword research
- Answer the Public Tool
On-page SEO
HTML Basics
- Web Page Basics: What is HTML, JavaScript,CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- Page redirection
- Broken links
Mobile SEO
- App Store Optimisation
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search
- Accelerated Mobile Pages (AMP)
Schema markup
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting Local Business
- How Schema shows up in SERPs
Off-page SEO
Link Building
- What is Link Building?
- Link Building Tactics & Techniques
- Manual Link Building Process
- Link Building Metrics
Social SEO
- Quora
- YouTube Video SEO
- Directory submission
Local SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places, Apple Maps
- Create Local Pages on your website
- Local Listings/Citations
- Local listings (Sulekha & Yellow Pages )
Backlink Audit using tool SEMrush
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights? Website Audit For SEO
- What are SEO Audits?
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, Backlink Audit,
- Check Google Search Console for any SEO issues
SEO Analysis with Google Analytics
- Setting up GA account
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
Yoast SEO PRO tool complete setup and practical with live content
SEO Resources, Careers in SEO
- Top Blogs to follow for SEO
- Free Learning Resources – Moz, Google Analytics
- A career in SEO
SEARCH ENGINE MARKETING (7)
Google Display Network
- GDN Targeting Options
- Different Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing & Retargeting
- Advanced Display: RLSA, Dynamic Remarketing,
- Advanced Display: Smart Display Campaigns
Mobile Ad Campaigns
- How to create Universal App Campaigns?
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Mobile ad Optimization Strategies
Shopping Campaigns – Introduction
- What are Google Shopping Ads /Product Listing Ads?
- Where do they appear on Google?
- What Shoppers on the internet do?
- What retailers need? – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google Ads
- Track Performance and Optimize the Campaigns
YouTube Marketing – Introduction & Ad Formats
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
- YouTube Remarketing
Landing Page for Ad Campaign
- What is a Landing page
- Importance of A landing page
- How to create a landing page
- Lading page audit & Optimization
META MARKETING (3)
Facebook Marketing
Instagram marketing
WhatsApp Marketing
SPECIAL MODULES
E-COMMERCE MARKETING (3)
How to setup your online store
Woocommere setup with live website
how to market your store online to get more sales
DATA VISUALISATION (3)
what is Data visualisation
covert normal data into actionable visuals
how data visualisation will affect your business
DATA MINING(4)
what is Data mining
How to do the data mining
how is it important for everyone to understand the data
MARKETING AUTOMATION(6)
What s Automation
How to setup automation
What all can we automate
live case study on marketing automation
PODCAST MARKETING (7)
what is podcast?
How to market your podcasts
how voice content is dominating
the future of content is podcast
FREE ACCESS TO PREMIUM TOOLS
This is 100% practical training and to get the hands-on experience you need access to tools we provide free access to tools so that you can get real-time hands-on experience during the course tenure not only that you will also get graphic and business bundle worth 50K as a free gift from our side
HEAR IT FROM OUR PARTICIPANTS
AMAZING TRAINING
PGDIDM is purely a skill development program to ignite my passion. after i completed this course, I have gained a grip in digital marketing tools, confidence and technical expertise from a experienced trainer
TANYA SINGH
CONTENT CREATOR
ENRICHING EXPERIENCE
Thanks for the engaging and enriching training sessions which was . The course content was helpful. Even though I didn't have any prior experience, I was able to understand the digital marketing topics with pracatical knowledge
PURNIMA JOSHI
MEDIA BUYER
PROFESSIONAL COURSE
There are many free training classes available on the internet. but unless you undergo a professional course with practical approach is what makes the difference I have learned valuable topics during this training.
SHWETA BHAN
TRAINER
STILL CONFUSED! NEED HELP ?
Thank you for checking out our PGDIDM course details we hope that you liked our training program if you still need any assistance in terms of choosing a course please submit your contact details below and our team will get in touch with you as the earliest